SLHS: Three Witches

Alcester Road    Licensees: 1962 -Thomas Almey

● These items have aspects that uniquely contribute to national or world history.

History

The following is taken from M-i-d-l-a-n-d-P-u-b-s but is nolonger available..

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In conjunction with the architects, the interior decor was by David Lloyd, a director of Flower's Breweries Ltd. The Zodiac bar had an interesting central chimney breast in brickwork with black terrazzo inserts and a two-way fireplace. The walls were painted in mushroom with a pale blue ceiling. The fixed seating was of mahogany, with squab cushions covered in orange and black tartan material. This was the 1960s after all! The tables had black ebonised frames with plastic laminated tops. There were a number of black ebonised saddle stools. The unusual light fittings were designed to give character to the room. The walls were decorated with an amusing set of cartoon pictures featuring the signs of the zodiac, by Mr. Fish of Nottingham.

The Cauldron lounge, so named after the witches' cauldron suspended under a copper canopy in the inglenook fireplace, was planned with seating alcoves along one side. The walls were in exposed facing brickwork and the ceiling in natural timber. The floor was of Afrormosia blocks with marbled terrazzo paving around the bar counter. There was an extension section of the lounge that could be divided off from the main part of the room with a folding door in cardinal red. There was also a separate entrance to this room, provided for use by small private parties. This was a very popular venue for local couples who used the room for their wedding reception before heading off on their honeymoon. The fitted seating was in mahogany with squab cushions, some in red and some in blue material. The chairs were covered with megget green material. Similar to the Zodiac bar, the tables in the lounge had black ebonised frames with plastic laminated tops, with black ebonised saddle stools.

The Cauldron lounge was lit by a number of copper wall brackets and two central pendant fittings. There were electric heaters under the fixed seating, and fan heaters to boost the temperature if necessary. An amusing feature was the painted cutouts over the bar counter, again by Mr. Fish of Nottingham, with a "Bar in the Sky," along with three besoms carrying the witches and their cats.

Both the Zodiac bar and Cauldron lounge were served by Rediffusion Reditune, a relatively new background music system with a massive 10 watts of output. The pub would be issued with six tapes, carrying around 200 tunes, all produced at the company headquarters at Orpington in Kent.

The Three Witches had a new-fangled temperature-controlled cellar, and bottle-cooling shelves to both bar and lounge. The pub became the first licensed house in the Midlands to have a self-service soft drink dispense machine. This was installed to enable customers to draw their own tonic water and ginger ale. I have never seen such a machine in a pub so I assume the public could not be trusted with such a device.

The grounds of the Three Witches were not completed by the time of the winter opening but it was planned to have large grassed areas, flower beds and ornamental shrubs. Patrons could enjoy these features on the paved area on either side of the lounge wing and in front of the bar.

The first managers of the Three Witches were Thomas and Doris Almey. They moved from the Coach and Horses to run the replacement pub. They had only run the Coach and Horses for a year, having moved from the Plymouth Arms, the first licensed house they managed. Hailing from Leicester, Thomas Almey, a former foreman dyer, was new to the licensed trade prior to taking on the Plymouth Arms on Wood Street. However, his wife Doris, whom he married just prior to World War 2, was the daughter of a Cleethorpes licensee with four brothers and sisters in the trade. The couple had four children, the second was a hotel manager in Grimsby.

The Whitbread inn sign of this pub featured an illustration of the Three Witches, also known as the Weird Sisters, characters in William Shakespeare's play Macbeth. Note the traffic cone-like witch's hats affixed to the sign bracket. The Three Witches represented evil, darkness, chaos, and conflict, and led Macbeth to his demise. Oh dear, plot spoiler. But people have had four hundred years to read or see the play!

""Flower's Fairmaid" of 1983 was 22-year-old Debora Newitt, from Alcester. Debora, who won the national title in a competition held at Cheltenham. As Flower's Fairmaid, Debora will travel around the country helping to promote Whitbread Flower's pubs."

I believe that the Three Witches was demolished in the late 1990s, perhaps 2000. A housing development of flats stands on the site of the former pub.”

“The Three Witches, along with the Yard of Ale, opened on December 14th, 1962. Together, they were the first public-houses to have opened in the town since 1930 when the Salmon Tail was completed. After a short opening address by Sir Fordham Flower, the brewery chairman, and the Vicar of Stratford, the Rev. Thomas Bland, the pub was formally opened by the Mayor, Councillor W. H. Huxley. All three poured the first pints of beer. It was reported that the vicar was completely hopeless in this task and half-drowned himself in ale.

The Three Witches was located on the corner of Alcester Road and Church Lane. The pub replaced the Coach and Horses on Henley Street, a public-house that closed during the previous week. The Yard of Ale replaced the Falstaff on Birmingham Road, also closed at the same time.

Designed by the Stratford-on-Avon firm, Messrs. Earp, Badger & Harrison, the pub was designed to cater for the needs of the residents in the locale, with some passing trade on the Alcester Road. The building included an off-sales shop that provided an added amenity for local residents.

Although it was designated a Flower's house, the brewery was, by this time, owned by Whitbread, who had acquired J. W. Green Ltd. during the previous year.

Built by the local firm of Smith & Unett, the Three Witches was built in golden brown rustic brickwork with contrasting painted panels in black and yellow, and natural cedar boarding. Interest was created by the green Westmorland slate on the end wall facing Alcester Road, forming a background to an abstract sculpture, representing three witches, by Peter Ball of the Coventry School of Art.

An original beer mat.  No photo of the pub is currently known.

Pub Sign

A feature hung outside the pub was a witches cauldron which was cast in Stratford by Ball Brothers.